EMarketer believes Google will command 40.7% of U.S. digital ad revenues this year, more than doubling the share of its closest competitor, Facebook, per the research company. Google’s dominance in ...

Unilever took part in a six-week study on digital display ads that proved the ROI of the online format and led the consumer goods company to increase its digital display spending for its homecare ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Search engine marketing (SEM) and display advertising are two key strategies in your marketing campaign blueprint. So, do you implement both or choose one over the other? Your website is the face of ...

After record-breaking growth in 2021, U.S. internet ad revenue slowed last year — but continued to show double-digit growth. That’s according to the 2022 annual ad revenue report from the Interactive ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. When a small business owner doing Facebook advertising turned off FAN (Facebook ...